Search Engine Optimization with example

A detailed explanation of what is Search Engine Optimization with example

Search Engine Optimization (SEO) can help you increase your rate of traffic and sales by simply converting visitors into subscribers. Before going into further details, we have briefly discussed “what is Search Engine Optimization with example” for you to understand it better. 

Do you own a website that is not getting enough traffic?

Let us assume that you have developed a new website or a new YouTube channel. You have added some content, article or blog on your website or uploaded a video on your channel, as the case may be. To give your website a global recognition you need to know various digital marketing strategies to promote it. You can either bring traffic in your content through organic shares on social media platforms such as Whatsapp, Pinterest and Facebook, or you can spend money on Google ad and run advertisements on YouTube and Facebook. However, running ads is expensive and not every individual can afford it. Did you know that with the help of SEO you can gain thousands of visitors for free!

How does Search Engine Optimization work?

Suppose you want to search for something on the internet. What do you do? You just browse your required topic in your preferred search engines such as Google, Bing or Yahoo. You simply type the keyword. Now, what is a keyword? All that you input on the search bar is known as a keyword. For example, you searched for “what is Search Engine Optimisation with example” in Google search engine. Now it is Google’s responsibility to prepare a list of all the articles that are related to your searched keyword so that you can easily get what you are looking for. But how does Google make this list? Here, comes the function of search engine optimisation or SEO. It helps your website rank in the search engines and thereby gain traffic.

What are the types of SEO?

There are mainly two types of SEO, namely, Black Hat SEO and White Hat SEO. In the case of White Hat SEO, you do not have to do anything to promote your website. You simply give your website to Google and allow them to rank your website. On the other hand, Black Hat SEO is one where you force the algorithm of Google to rank your website. Such forceful algorithm includes the use of a relevant domain name that is related to the keyword and proper section of keywords in the articles of the website. If you own multiple websites and you link them in your blogs it is called Grey Hat SEO. 

In a nutshell, White Hat SEO is organic, Black Hat SEO is paid where you must pay the ones supplying you with backlinks and Grey Hat SEO is where you make your audience who in turn increase your traffic through referrals.

How does SEO help you to rank in Google?

Suppose you have made a website. Google, being a website itself, does not recognize the chosen niche of your website. Therefore, it is always advisable for you to inform Google about your new website and its niche through Google WebMaster. This helps Google to use their coding and algorithm to promote your website. Now the problem lies that millions of websites are being created every year. This makes ranking a website very competitive. The choice of keywords is very important to rank your articles.

If you are using WordPress, you can check out the Yoast SEO for WordPress plugin. There you can simply design your website without any advanced knowledge about coding. 

Content marketing is highly competitive. There are too many contents and web pages added every day. Some get a lot of traffic while others do not. Sometimes you do not have an answer to why this happens. However, you can expand your most popular pages and gain traffic on your website. Let us say you have a three thousand words blog post that is ranking well. All you need to do is note down the keywords from that ranking page and find the long-phrase keywords related to the main keyword. Now by simply expanding the depth of the page, you can draw in more traffic and rank in Google.

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